Element >

From darker beginnings to a complete reinvention, Element has become, arguably, the most recognised skate brand in the world. Established in 1992 under the name Underworld Element by Skateboarder, Johnny Shillereff, the brand began life aggressively by spreading a rebellious message across the skate scene. But with a hard-line marketing strategy and Underworld Element slowly dying, Shillereff decided to take action, drop the Underworld, and completely reinvent his failing brand.

And so with a new logo, a new ethos and a new lease of life, Element began manufacturing skateboards with a much more optimistic spin on its products. Emphasising its dedication to build quality and the elements of nature, Element Skateboards paid more attention to the positivity surrounding skating and the greater good.

Harpoon Louie’s stocks a wide range of Element skate clothing including Element shoes, shorts and shirts, as well as hoodies and accessories, all at the best prices online.