From humble beginnings to one of the world’s most successful eyewear brands, the Oakley ‘O’ is perhaps the most recognised logo in the sports world.
In 1975, Jim Jannard started the Oakley brand from his garage with a mere $300 investment. Initially appealing to the motocross scene by selling grips manufactured from Jannard’s own patented material – still used in Oakley sunglasses earsocks and nose pieces – it wasn’t until 1980, when Jannard manufactured his first goggles, that the brand gained increasing recognition. From then on, Oakley’s reputation literally catapulted and is now one of the most sought after sunglasses brand.
Applying science to fashion, Oakley products are backed by the most in-depth research, up-to-date technology and are tested by top class athletes – you simply couldn’t ask for more.